About WENJIA

Wenjia is an innovative products platform centered on technology-driven trend culture, dedicated to creating a digital shopping ecosystem for the younger generation that combines "personal expression and avant-garde design." Guided by the brand philosophy of "Break the Norm, Define Your Self", Wenjia redefines the trend consumption experience through AI design tools, AR virtual fitting technology, and a designer incubation program.​

Core Features​

1. Technology-Powered Trend Laboratory​

Our self-developed AI design engine enables users to create exclusive tide products with zero 门槛 (zero design barrier). From clothing patterns to accessory designs, personalized solutions are generated via intelligent algorithms. Combined with 3D modeling and blockchain technology, Wenjia issues a unique digital identity certification for each original design, ensuring copyright protection and scarcity.​

2. Co-Creation Platform for Designers and Users​

Bringing together independent designers and trend enthusiasts worldwide, Wenjia builds a closed-loop ecosystem of "design-production-sales." Users can not only purchase limited-edition co-branded items but also participate in online designer workshops to co-develop avant-garde products aligned with Gen Z aesthetics. The platform hosts regular "Tide Creation Competitions," where winning designs are quickly brought to market through a flexible supply chain, enabling instant realization of creative ideas.​

3. Immersive Trend Community Ecosystem​

We’ve created a social space for "style sharing + trend forecasting": users can upload street-style looks for AI-generated style analysis and participate in topic challenges to win limited-edition products. Through big data algorithms, Wenjia tracks global trend hotspots in real time, laying out future 流行元素 (trend elements) three months in advance. Additionally, the AR virtual fitting room supports cross-scene outfit previews, solving the pain point of"difficult fitting" in online shopping.​

4. Sustainable Fashion Practices​

Advocating "environmentally friendly materials + circular economy,"80% of our products use recycled fabrics and plant-based dyes. We also launch the"Vintage Revival Program" – users can send 闲置潮品 (unused tide products) back to the platform, where designer teams transform them into limited-edition items, promoting the green transformation of the fashion industry.​

Brand Vision​

Wenjia aims to become a digital hub for trend culture, connecting global creative forces through technological innovation and community operations, so everyone can effortlessly embrace trends and express individuality. In the future, the platform will further expand into the metaverse, launching virtual tide brands and digital fashion to explore new paradigms of trend consumption in the Web3.0 era.